The Challenge

DHC wanted to give the CoQ10 Collection, their largest line with 10 products, a digital spotlight to attract new customers. The goal was to create new fresh imagery and showcase the entire line in one informative landing page, featured emails, and in a month-long social media take over.

The Solution

Inspired by the collection's reflective, purple packaging and the yellow color of the product content, I concepted imagery that played with light and reflection and with an allusion to science, for a fun, bold look. I approached the landing page design with a focus on information architecture and UI due to the amount of content. I collaborated with the social media manager and design team to execute the CoQ10 "purple-takeover" on Instagram for the month of September.