The holiday season at Sam’s Club kicks off with the October Quality campaign, introducing members to festive decor and seasonal products. I designed the landing page—the hub for five mini campaigns—and created assets including onsite banners, gas screens, display ads, gift card, emails, push notifications, and paid social, all aligned to the brand’s holiday guide. The campaign supported a 24% increase in eCommerce sales and 6.8% comp sales growth for the quarter.

Role

Design, Layout