The DHC home page and web ads typically featured artwork from various email campaigns, lacking brand and visual cohesion. To unify the brand look for the fall, our team created a jewel-toned palette and established a fall seasonal mood board. I developed photo shoot concepts inspired by cozy, monochrome interiors and handled prop styling and fabrication. The final assets brought a cohesive, elevated visual style to the website.

Role

Concepting, UI, Visual Design, Photography Art Direction, Layout

Credits

Photography / Alena Rezanova

Developer / Wayne Stedman