The Challenge

The DHC home page and web ads typically featured artwork from various email campaigns, causing a lack of visual and brand cohesion.

The Solution

The design team worked together to brainstorm a unifying jewel-toned color palette and established a mood board to guide our fall projects. I sketched out concepts for the home page product photo shoots based on images of monochrome, cozy interiors, and fabricated and styled the props for the shoot. The result was a unified look and feel across the website.