Prezzo

UX Research | UX Design | UI | Visual Design

I designed the UX and UI of Prezzo, a concept price tracking app for my Springboard UX online course capstone project.

Links | Prezzo Full Case Study | Prezzo Prototype


The Challenge

Shopping online can sometimes be a chore when searching for the right price on a particular product. My goal was to find a solution for online shoppers get a great price on a product, without having to do the work.

The Solution

To help online shoppers get a great deal, I designed the Prezzo app, utilizing the UX design process. I did user research, design, prototyping, testing and testing analysis, and the visual design for the app.

Read the full case study here.


User Research


Survey Results, Affinity Map, and Heuristic Analysis of Competitors

Survey Results

Affinity Map

Heuristic Analysis of Competitors


Personas and Empathy Maps


Framework


User Stories and MVPs and Online Card Sort Results

User Stories and MVPs

Online Card Sort Results: Standardization Grid

Online Card Sort Results: Similarity Matrix


Site Map

 
 

User Flows


Design


Sketches


Wireframes


Prototype

Link | Prezzo Prototype

 

Style Guide

prezzo-style-guide-ecw.jpg

Visual Design