DHC aimed to introduce the unique Platinum Silver Nanocolloid Collection as luxurious and accessible. The collection features two elements not usually associated with skincare; education was key to the messaging. I designed the landing page with a sophisticated and scientific, but approachable feel to highlight the benefits and incorporate the collection in the Japanese cleansing regimen. The visual style was carried throughout emails, banners, and social media. Within the first month of launch, sales were three times higher than average.