The Challenge

With the Platinum Silver Nanocolloid Collection, DHC aimed to introduce this unique line as luxurious, but accessible to younger customers. The collection features two elements not usually associated with skincare, so education was key to the messaging.

The Solution

To educate and inform the customers, I designed the landing page with a sophisticated and scientific, but approachable feel to highlight the benefits of platinum and silver, and how to incorporate the collection in the Japanese cleansing regimen. The look and feel was carried throughout email, banners, and social media.

Within the first month of launching, the collection sold at 3 times the normal rate.