Sam’s Club’s Instant Savings is a major member event held 8–9 times a year, supported by a large omnichannel campaign—including a 48-page booklet (12M distribution) and a wide range of digital assets (emails, banners, push notifications, social, and in-club screens).

For the May 2024 event, I art directed both print and digital channels. I provided on-set feedback during the product photoshoot to ensure styling aligned with the brand, and reviewed agency layout proofs to maintain consistency across all touchpoints. The campaign drove 390K+ incremental visits and generated over $157M in revenue.

Role

Art Direction

Credits

Agency / Dentsu

Creative Director / Jonathan Stiers

Video / Crystal Behrends